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Michigan’s Adventure Exceeds Standards in Hidden Camera Aquatic Safety Audit

Monday, September 17th, 2012

Muskegon, MI –Lifeguards at Michigan’s Adventure earn “Exceeds” in Hidden Camera Aquatic Safety Audit. The lifeguards had no idea they were under surveillance. Nor did they realize they were about to be put to the test in an emergency rescue simulation. It didn't matter. They were ready. And that's the point. The lifeguards are always ready at Michigan’s Adventure.

Facility management announced today that it received a rating of “Exceeds Standards” during a recent unannounced hidden camera audit performed by international aquatic safety expert Ellis & Associates, Inc. “We're really proud of our lifeguards, but not surprised by the results. We demand excellence from our staff every day..... These external audits of our operation are at the core of our commitment to safety.” said Camille Jourden-Mark, Vice President and General Manager at Michigan’s Adventure.

Lifeguards at Michigan’s largest amusement park and water park undergo multiple unannounced audits during the course of the summer. The audits are a mandatory component of Ellis & Associate's Comprehensive Aquatic Risk Management Program (CARMP). In order to evaluate each lifeguard's professional diligence, the audits include undercover video surveillance of individual lifeguards while they protect their Zone of Protection® area. Once the video surveillance is completed, an Ellis & Associates auditor tests the basic life support and rescue skills of the staff through simulated emergencies intended to measure the effectiveness of a facility's emergency action plan. The audit concludes with administrative, supervisory and facility evaluations. “Earning this rating is a remarkable accomplishment,” said Richard A. Carroll, Ellis & Associates Senior Vice President and Chief Operating Officer. “These lifeguards are on the top of their game. The guests at this facility are getting the highest degree of swimmer protection available in the aquatic industry.”

Guests of Michigan’s Adventure are entertained by thrill rides, kiddie rides, family rides and seven roller coasters, including Shivering Timbers and Thunderhawk. Located just north of Muskegon, Michigan’s Adventure is the state’s largest amusement park and water park, offering over 60 rides and attractions.

For more information about Michigan’s Adventure guests may call 231.766.9959 or visit for the latest news.

About Michigan’s Adventure.
Michigan’s Adventure is owned and operated by Cedar Fair Entertainment Company, a publicly traded partnership that is listed for trading on The New York Stock Exchange under the symbol “FUN.” In addition to Michigan’s Adventure, Cedar Fair owns and operates ten other amusement parks, six water parks, one indoor water park resort, and five hotels. Cedar Fair also operates the Gilroy Gardens Family Theme Park in Gilroy, Calif. under a management contract.

About Jeff Ellis & Associates, Inc.
Founded in 1983, Jeff Ellis & Associates, Inc. (E&A) is an international aquatic safety and risk management firm dedicated to the prevention and elimination of drowning and other catastrophic aquatic events. Among its many services, E&A utilizes its Comprehensive Aquatic Risk Management Program along with its International Lifeguard Training Program™ (ILTP™) to advance the latest lifesaving technology, methods, and practices to dramatically reduce or eliminate risks - most importantly drowning events - and enhance the overall aquatic safety protection systems in place within their client family. As part of the Comprehensive Program with its clients, E&A trains and licenses lifeguards, following up that training through mandatory Unannounced Aquatic Facility Operational Safety audits of licensed lifeguards to ensure optimum performance and skills that are always at “test-ready” levels. E&A works with an ever-expanding client base which includes park & recreation departments, special districts, health clubs, homeowners associations, waterpark, and resort destinations across North America and South America and in diverse locations around the world, such as South Korea and the United Arab Emirates.


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